You know the importance of ditching the toxins from your beauty cabinet right, but how on earth do you determine the real ‘natural products’ from the fake?
Conventional skincare & cosmetic companies have quickly caught on that today’s shopper is super savvy and conscientious when it comes to her products. And so, we are now seeing marketing campaigns using words like natural, organic, from the earth being thrown our way with ‘natural’ packaging to boot. It can be an overwhelming & super confusing task finding products that are true to their labelling even myself as an organic beauty therapist & health coach can find it a hard task at times!
Today I am going to share with you my top four tips for determining the real from the fake when you go shopping.
- Certification: Unfortunately right at this minute there is no legislation around how the words organic and natural can be used on products, so our only sure fire way to know that what the company is saying is truly what is in their product is by looking at the certification they have obtained for their products. This is why you want to look for certified organic products because at this time this is the only way to tell if something is truly ‘natural’ or not. The best certifications to look out for are OFC (Organic Food Chain), ACO (Australia Certified Organic), USDA (US Department of Agriculture) Cass- Please see images attached to include in the article. In my opinion these are the very best certifications available at the moment as they have the highest standards and products need to contain 75% certified organic ingredients or more to be able to display this certification, they also cannot contain any parabens.
- Ingredients: This is a pretty obvious one but one of the hardest right? When you look at the back of products sometimes you have no clue what you are looking at or even find it hard to read as the ingredient listing is so tiny! You want to ensure that the products you are buying don’t contain ingredients like sulfates such as Sodium Lauryl Sulphate, Sodium Laureth Sulfate, DEAs & PEGs or any ingredients that contain a number at the end. Other important ingredients to avoid are parabens such as butylparabens, propylparabens & also petrochemicals such as propylene glycol and isopropyl alcohol (Isopropanol). These ingredients have been developmental/reproductive issues, toxicity, neurotoxicity, endocrine disrupters, and are carcinogenic. Though if you stick to products that are certified with the above companies you save yourself all the trouble as they have already done all the hard work for you, by ensuring these nasty ingredients are not in your products.
- Research: I really encourage my clients to do their own research and find products and companies that are aligned with their ethics and philosophy about health & wellness. For me it is really important that my skincare & cosmetics have the highest organic certification, are not tested on animals & do not have a negative impact on the environment while also providing a product that gives good results. This means that I use products from companies that are passionate about these things too. That jump through all the hoops to receive certification (and keep it), who use sustainable business practices that support the community and the environment and who are at the cutting edge of their industry only providing products that truly work and deliver results.
- Price: In some cases the price can really give you a quick indication of whether the product is ‘natural’ or not. I can tell you right now that a $2 nail polish or $10 cleanser is not natural. The fact of the matter is that truly natural ingredients that come from the earth, that contain no harmful pesticides, or chemicals are not cheap. Companies that use truly natural ingredients are also not mass produced, which usually helps get prices down, as the products don’t have a 10 year shelf life. They usually have around a 2 year is maximum shelf life for certified organic products. Another factor that impacts the cost of natural products, is the extraction process for the ingredients. All processes that are used to extract the lavender oil for example from the lavender plant needs to be chemical free, so cold pressing the plant takes a lot longer than using chemicals, pressure and heat to extract the oil like your cheaper, conventional companies use. For those of you that already buy products from your large department stores and beauty salon you will find that the price of organic skincare & cosmetics are comparable & when making the switch to organic products has such a positive impact on your health & the environment is there any comparison needed?
Now armed with these 4 tips you should be confident to go out there & start making the first moves to making the switch to gorgeous organic, natural skincare and cosmetic products. If you rather all the hard work be done for you check out my Beauty Cabinet Makeovers where you receive not only a personalized prescription of the best skincare & cosmetic products recommended for you and your skin but you also get lifestyle & dietary advice that is going to support glowing skin from the inside out!
Make the switch to natural today, say goodbye to phony fake, cheap products and support your health and the environment. The cost is too great not to do it!